A model that performed at GPT-3.5 level cost about $20 per million tokens in November 2022. By October 2024, the same level of performance cost about $0.07. That is a drop of more than 280 times in under two years, according to the Stanford AI Index 2025.
Source: Generated using AI
Yet many enterprise AI bills are growing, not shrinking. Both things are true at once, and understanding why is the difference between a sensible AI cost strategy and a surprising invoice.
This article looks at how fast the cost of AI inference is falling, what is driving it, where the numbers can mislead you, and what engineering and finance teams should do about it. The title says “exponentially”. That word is fair for the price of a fixed level of capability, which falls in a roughly straight line on a log chart. It is not fair for every model or every price list, and the difference matters.
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Source: Generated using AI
Source: Generated using AI
Source: Generated by AI
Source: AI